Everybody knows him as Mr Chicca, but the birth name of this famous PRman known all over Veneto and not only there, is Cristian Rossetto. He has spent his life between glamorous bars and the most popular clubs to oversee the public relations in his incredible own way .He is the well-known face of some famous clubs like the Matilda, The Area city in Mestre , the Muretto in Jesolo.
There he is still bringing the right people, those people ahead of their times, who set the newest trends and fashion.He has been developing his experience as a PRman since 1991, and now he has become a sort of manager of night events. Mister Chicca has created the first partnership within the clubs of Veneto, then it was the turn of identical uniforms for the staff, of course designer uniforms with the logo of the club.
After that the huge advertising posters came, until his own creation, the “Shout on the beach”, the traveling party that for three years has been reaching the best Italian beaches. With the sand and the sound of the waves you can breathe some pure air and dance with the best DJ. In 2005 it registered more than 50,000 people, giving an encore in the next years.
The innovation of 2006 was the selection of the most beautiful Italian dancers and models, in order to make them the protagonists of the 2007 club dancers calendar, another project born a few years ago, and developed by Mister Chicca; a calendar that replaced the Shout on the beach calendar, that had many famous faces in it, like Juliana Moreira from Cultura Moderna, and Rosy Dilettuso, who took part in reality show hosted by Federica Panicucci. In short, a PRman, an events promoter, and a talent scout.